Title : From hesitancy to demand: A case study of kenya's integrated approach to vaccination success
Abstract:
The COVID-19 pandemic has emphasized the urgent need to address vaccine hesitancy, particularly in underserved communities. This study examines the "Vaccine Wonder" campaign implemented in Nairobi and Kisii counties, Kenya, from November 2023 to December 2024. Funded by The Pfizer Foundation and executed by Amref Health Africa with local governments, the campaign aimed to increase vaccine acceptance and accessibility. Key initiatives included a mass media campaign reaching over 10.8 million television viewers and 1.7 million radio listeners, alongside community mobilization that engaged 9,900 people, achieving a 72% vaccination conversion rate. The integration of non-communicable disease (NCD) screenings with vaccination services attracted older adults and those with chronic conditions. The campaign resulted in over 7,133 vaccinations and screenings for 8,930 individuals for hypertension and 7,302 for diabetes. Despite challenges like vaccine stockouts and adverse weather, adaptive strategies ensured a sustained impact. This case study illustrates the effectiveness of integrated public health interventions in overcoming vaccine hesitancy and achieving sustainable outcomes in resource-limited settings. The "Vaccine Wonder" campaign shows that combining vaccination services with essential health interventions, like non-communicable disease screenings, can boost uptake among underserved populations. Engaging trusted community leaders and using door-to-door outreach helps overcome barriers to trust and access. By aligning with government priorities and ensuring systemic coordination, these initiatives can be scaled and sustained effectively. This approach offers a replicable model to tackle vaccine hesitancy and enhance health service delivery in resource-limited settings.
