Title : Collaborative empowerment strategies: The role of the health & fitness sector in managing global obesity
Abstract:
The World Obesity Federation estimates that nearly one in five women and one in seven men will have obesity, with higher prevalence expected in low- and middle-income countries due to rapid urbanization and lifestyle changes. This epidemic necessitates urgent, globally coordinated efforts to implement effective prevention and treatment interventions. One solution that needs to be considered is the collaboration between the Scientific & Medical Communities and The Health & Fitness Sector. Bob & his colleague, Ann Gilbert, created a series of 10 interactive "Think Pieces" that review this collaborative concept as an Anti-Obesity Medication (AOM) Customer Support Program. The Support Program is designed to discuss and address the evolving physiological & psychological goals and needs of customers using AOMs. Based on feedback from the field, these Think Pieces were converted into a series of Customer-Centric Best Practices that are being used to support customers who are using AOMs to manage their obesity challenges. These “Best Practices will be presented at the to the 4th Edition of International Public Health Conference.Bob’s AOM Support Program’s mission is to provide the Global Health & Fitness Sector with an option of strategies that position Customers, who are at various stages of their “Journeys-to- Success”, to be empowered to control and manage their Journeys-to-Success. The Program’s vision is to provide a 3-Tier set of blended programming options that can support successful customer-centric outcomes. These will include: (1) Movement, Activity & Exercise Strategies, (2) Nutritional Coaching, and (3) Lifestyle Change Strategies. The Program values will emphasize fostering a resilient, supportive and inclusive community that will motivate AOM customers to join, stay committed, and encourage others to participate. On a global scale, Bob’s AOM Customer Support Program will change people’s lives for the better.
